Fieldnote was built for people who sell from a truck, in a barn, with no signal, wearing boots they'll have to hose off before they get back in.
Fieldnote is customer relationship management software for agribusiness, built for feed, seed, crop input, animal health and equipment sales teams across Canada.
HubSpot was built for people who sell from a desk.
A demonstration takes 30 minutes, on your own farms. Free until the end of December.
THE QUESTION WORTH ASKING
Not the relationships — those walk out with them either way. The part that hurts is everything they never wrote down, because there was nowhere sensible to put it while standing in a yard or sitting in the truck.
01
The next step from the last visit, and when it was promised for. Usually in a notebook, a phone, or nowhere.
02
The son who runs the barn. The bookkeeper who pays. The vet whose opinion settles it.
03
The cell count problem. The contract that ends in October. The bad experience with the last supplier.
04
Never before four, they're milking. No email - the phone's in the shop. Speaks Dutch at home.
WHAT IT DOES
Not a summary written from memory that evening. Not a form filled out back at the office. The actual notes, from the actual call, while it’s still fresh.
Open the app standing next to the truck, say what happened, and it’s logged. No typing with dirty hands, no waiting until you’re back at a desk.
Speak the visit notes and Fieldnote turns them into a written record, tagged to the right farm and the right contact.
Every next step gets a date and an owner. If nobody follows up, Fieldnote says so before the farm has to.
Dairy, hog, and cash crop accounts don’t need the same checklist. Fieldnote asks what actually matters to that operation.
Farm addresses rarely match what’s on the sign. Save the route once and every rep after you finds the same gate.
Track the son who runs the barn, the bookkeeper who pays, and the vet whose opinion settles it, without losing which is which.
Their calls, notes, and next steps stay with the farm, not the person, so a new rep can pick up mid-conversation.
Turn that conversation at the trade show into a real prospect or account and not just notes on a piece of paper that gets lost
Every stage reflects a call that actually happened, not what somebody typed in before a Monday meeting.
Built for farms
Fieldnote ships with the fields that matter for six farm types already built in — no generic "industry" dropdown, no custom fields your team has to invent themselves.
Milking schedule, herd size, cell count trends, and the co-op or processor they ship to.
Barn capacity, finishing weights, feed supplier, and where they sell - packer contract or local.
Acres by crop, rotation, storage capacity, and who they sell grain through.
Herd size, calving season, pasture versus feedlot, and sale barn or direct-to-processor.
Quota, barn type, flock turnover, and the hatchery or processor relationship.
Acres serviced, soil testing cadence, and which products they’re already committed to.
How a demonstration works
Thirty minutes, with your customer list loaded before we meet, built around the account you are actually trying to close.
01
5 MINUTES
Tell us about one account
A real farm you're trying to close, or one you've already lost. We set up Fieldnote around it, not a demo account with fictional data.
02
15 MINUTES
Watch a call get logged
We log a visit the way your reps would, from a phone, standing in a yard, in under a minute, and show what happens to it after.
03
10 MINUTES
Ask what breaks it
No signal, a rep who quits, a farm that's actually three decision-makers. Bring the situation that's killed every other CRM you've tried.
What it costs
No tiers named after animals, no add-on you find out about at renewal. Ask us for the number - here is how it is structured.
Banded by the size of your sales team, never per seat, because every rep should be in it.
Your team on your own system with your farms loaded. We set it up, load your customer list and train your reps. Walk away any time owing nothing.
It is free until the end of December, so the sooner your team starts, the more free months you get before the first bill.
WHERE IT COMES FROM
Fieldnote wasn't built in a product meeting. It came out of years selling in the ag sector across Canada, wondering why every CRM assumed the customer had a desk.
Years selling in the ag sector across Canada, and a notebook full of what every CRM left out.
Developed and tested using sample data from Ontario farms, so the questions fit how farms actually get sold to.
Every screen gets used by someone driving between visits before it ships, not just reviewed by the person buying it.
No offshore support queue. The people who built it answer the phone.
We bring the best value & service for an industry that has never had an agricultural focused CRM.
GET IN TOUCH
No pitch deck, no forced trial. Tell us about one farm and we'll show you exactly what your reps would see.
Thirty minutes, on your own account.
No contracts signed on the first call.
Fieldnote CRM
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